Moments in life happen so fast that it seems like nothing is taking place at all. Reality appears to be unexceptional at the time, as we move on quickly each day of our life. But the truth is that these life moments shared with other people helps us become who we are meant to be. We only understand the truth of these moments much later when we reflect on the path of our lives. Human interaction creates a unique journey leading to a personal identity we all try to craft for ourselves.
I started this project born out of my past Internet tech path. The Internet in my opinion has failed to deliver the new era of humanity we all envisioned in the mid 1990’s. I was an industry leader then and the thought was that Internet tech would build a new utopian process of connectivity for the world. The reality of that future turned out much differently than expected.
The theme back then was connectivity, and for me it still is. I believe tech can deliver connectivity, but to me the Internet should be left behind. For me the marriage of moments with tech is best served by a different path for delivering meaning - a move back to printing technology and innovation.
A couple months back I was struggling after a friend passed away. When I talked to my son, Michael, who lives in Germany, he described a similar point in his life. He said that at that time he started to look at his photos because “photos help us remember who we are.” This struck me as so simple. I started to work on a solution that not only preserved photos, but also included substantial writing with photos. That was the missing component that neither Kodak or the Internet had solved - including detailed story writing with photos that could be guaranteed to last for 300 years. This is the strength of the our new book format. My opinion is that printed books done with our new production process could be the next step past the internet in terms of communications. A new era moving back to the printed page based on depth and permanence that defines history by cataloguing individual life stories in a format that is more enjoyable to experience.
The focus of the hardbound books we produce is to capture moments with photography and use writing to describe the FEEL of living the moment. I believe that this new printing approach is something that will provide centuries of connectivity for generations of people. That's the hope.
The digital world has each of us taking lots of photographs without understanding the meaning of the moments in our own lives. The Internet creates a viewing experience that is too fast, too unedited and way too temporary. My path is to listen to people who want to capture an autobiographical version of their life and create a permanent in-depth record, moment by moment, for future generations to enjoy.
Founder - Archive Real Life
Photo - Christopher Caffee / Outward Bound / Salida, Colorado 1973